What is SEO Writing? 5 Tools for SEO Writing

What is SEO Writing?

SEO writing refers to the act of writing content with the intent of making it rank high on the SERPs (Search Engine Results Pages). The ranking of the content is dependent on various factors. Some of the most important factors are signals that your content sends to search engines, the quality of the content, and the value it provides to its intended audience. Search engines use various unknown measurements that help them to track all of these things.

SEO writers use keywords in their content to signal what kind of search they are for. They also create content that is easy to read and understand. They also ensure that what they are writing is not merely fluff, but actually useful information. So, how do they manage to do all of this? With the help of tools, which we will discuss now.

5 Tools for SEO Writing

Since SEO writing has many different aspects, different tools are required to deal with them. Now, we will check out five such tools and see which aspect of SEO writing they deal with.

1. Editpad

Editpad Paraphraser is a great online tool for SEO writing. This paraphrasing tool can help writers with the following things:

• Make a write-up easier to understand.
• Prevent keyword stuffing
• Diversify keyword usage

How does a paraphrasing tool do all of that? Well for starters, the Editpad’s paraphrasing tool is powered by AI. That means it can reword and rephrase stuff in a human-like way. This paraphraser is equipped with five paraphrasing modes, three of which are free.

The Smooth mode can alter any given content to make it easier to understand and reduce the reading difficulty. The Reworder mode can reduce keyword stuffing and general repetitiveness.

The very same mode can diversify keyword usage by replacing them with new words and phrases. This helps to improve SEO by removing “keyword stuffing” which is a black hat SEO technique and is easily caught and penalized.

2. SurferSEO

SurferSEO is a great tool for a variety of purposes. Just like Editpad, it is free and parts of it can be accessed without payment or registration.

SEO writing is very meticulous. It requires a lot of micromanaging. That must have been apparent from our previous discussion about paraphrasing and its benefits.

One such thing is outlines. The headings in an article should be written to send the right signals.

For example, in this article, we had to include “SEO”, “Writing”, and “Tools” in the title and H2.

This gives an early signal to crawlers and tells them what the content is about.

One of the free tools of SurferSEO can provide SEO-optimized outlines for your topics. You can see in the attached image that the H1 and H2 are also labeled.

And that’s not all SurferSEO can do, it can help with keyword research too. It does that via an extension that shows you important information and keyword ideas.

So, it can help you by providing this information that is useful in the writing process.

3. Hemingway App

The Hemingway App is a free online content analyzer. It checks your content for a couple of things that are harmful to SEO writing. Those things include:

• Too many adverbs
• Too much passive voice usage
• Difficult sentences
• Really difficult sentences

Hemingway App also shows you the reading grade of the content. Now, if you look at these things and wonder what they do for SEO, then the answer is that they ruin the user experience.

Too many adverbs and passive voices in the text make it sound weak and unconvincing. That is not the right tone for SEO writing as it is supposed to be convincing and confident. So, users can get that feedback and improve their content accordingly.

4. ChatGPT

ChatGPT is a free AI chatbot that can do many things at once. This tool is only limited by your own imagination and command of language. You use it by giving it commands in natural language.

For example, you could ask it to give you an outline for an article, or you could ask it to write out a section or an entire article. it also gives a lot of accurate information and it does all of that in real time.

You can also ask it to make the content easier to read or paraphrase it in some way that you desire. It is all dependent on the prompt that you provide. Check out this example where we paraphrase our introduction using ChatGPT.

We asked it to alter the content and make it more sophisticated which it did really well. You can even ask it to suggest topic ideas, new keywords, and even feedback on your content quality.

It’s free to use, but it also has a more powerful version called ChatGPT+ which vastly improves its functionality.

5. Jasper

Jasper is an AI content generator that can do a lot of things. It can paraphrase content and it can help you to generate content from scratch. However, this is a paid tool and even the free trial requires credit card information.

It can do a lot of things such as creating content for a blog or for an email. It is perfectly outfitted for SEO writing. For the most part, ChatGPT can do whatever Jasper can do for free, but Jasper provides a lot more convenience at some cost.

The images show Jasper helping create a Pinterest post. It was given a title and some keywords and Jasper created some SEO-optimized content for it.

There are more options than you know what to do with. So, Jasper is a great AI content generator that can help with SEO writing.

Conclusion

In summary, SEO writing is the act of creating content that is able to rank high in the SERPs. The five tools we discussed are very helpful in SEO writing. Aside from Jasper, all the tools are free to use and access. They have premium versions too and you can buy them if you feel the need.